What You Must Know About Landing Pages for Success in 2012July 31st, 2012 | Posted by in Pennsylvania Lemon Law
Always monitor what is happening on your landing pages. Tracking your visitors is even more important because the consequences of failing to optimize are more severe. But this has become an issue because of Google Penguin and Panda. If you are serious about utilizing PPC for advertising, then you should be aware of the things that Google expects from you. You should be knowledgeable about these expectations and put them into action. One good thing is that you can pick up on these things easily and they can be done fairly quickly. This article is going to help you understand these things. hk
The fold of the website is the area of the page that your visitors see before they start descending down the page. This part of a webpage is extremely important and even more so for a landing page. So remember this when producing your webpage. Don’t try to put everything into this space, or you will not be successful. Also you do not want a header graphic that is so large that it takes up a majority of your above the fold area. You want the subject of your website to be realized the moment that your visitors get on the website. Generally your website will not have 3rd party ads, but this is a necessity whenever you are using PPC marketing. Look around for good examples of landing pages so you’ll have an idea.
Landing pages are not good because people do not have the patience for them. Also you want to make your first impression a good one. A lot of people do not like to read, which makes make the long page undesirable. If your long page does not have pictures, then this will really be something that they avoid. If you have several different topics you want to include on your landing page, then make smart use of tabs so the page length is much shorter and the copy looks less intimidating.
What you think is important might not be the same for the next guy. So your landing page should have content that says something to all kinds of visitors. Examples of this would be prices and possibly guarantees. Also, do not forget that you will have an audience with various levels of knowledge. So provide enough information without giving out too much. So do not think that your visitors will know all that is needed to know about your niche.
Optimizing your landing pages should be an issue because they are simple. Just do things by the book and move slowly. Test things out slowly, watch your stats and do the same things over again if they get good results. 4574754
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